You know how to win. You just need to know what game we are playing now.
The rules of leverage have changed. One person can now do the work that used to require a team. The New Operator shows experienced operators how to reclaim their edge without rebuilding the organizations they spent decades creating.
You will also get AI Field Notes, one short note most weeks. From December 1, this becomes the buy buttons.
Experienced operators
Founders, senior professionals eyeing a next act, and serious solo builders. People used to winning, quietly unsettled that something is moving faster than they are. You need proof, not inspiration.
This is a book about leverage, not about AI. AI is simply today's mechanism. The proof is a real build: a daily sports newsletter and podcast, run by one person and a machine, documented as it happened, failures included.
Distilled from all of it, into something you can use
Pick the thing
Own the offer and the distribution. Outsource the operation. Favour a model where the customer funds the business.
Build the stack
Every piece earns its place. Wire the conductor in last, once the parts already work on their own.
Make it sound like you
The voice problem: output that reads like a machine wrote it has already failed, however accurate it is.
Know when to stop
Decide the rules in advance, while you are calm. Do your portfolio accounting in attention, not dollars.
Owned and disclosed
Every story in this book is mine, and I typed them out myself. AI drafted the chapters about the AI builds from my own chat logs. Then I argued with every chapter until it said what I meant.